A woman with curly hair smiling, standing in a room with fashion photos and fabric samples on display.

The Maker’s Mindset

Where technical rigor meets creative vision.

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Studio Services

  • Design & Development
    Trend Research, Mood & Key Direction, Collection Strategy

  • Technical Toolkit
    Precision CAD Sketches, Fashion Flats, Comprehensive Tech Packs

  • Production Support‍ ‍
    Fabric Selection, Fit Support, Design Refinement

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The Foundation

Growing up in the Lake District with a Swedish mother, I was surrounded by a philosophy of nature and simplicity. These influences continue to shape my design DNA today. My love for craft was inherited from my Mormor, my Swedish grandmother, whose hand woven rugs taught me that in a world of mass production, thoughtful, well made creations carry the greatest value.

The Evolution | London to Hong Kong

After five years in London’s fast paced fashion industry, I moved to Hong Kong seeking a fresh perspective. I expected a concrete jungle, but instead found a city where nature, beaches, and urban energy coexist seamlessly.

This shift became a reminder that life is short and that we have the ability to build our own freedom. Establishing Alitkit Studio allowed me to create a practice that prioritizes the important things in life without losing my craft within the fashion industry.

The Vision

Working remotely with global clients has allowed me to reclaim the creative space that first drew me to this industry. My practice sits where technical rigor meets creative vision.

While my current studio in Hong Kong is designed for digital and technical development rather than hands on making, that maker's mindset informs every decision I make. I always think with the perspective of a maker, focusing on the technical precision required to bring a vision to life and ensuring every collection is functional, beautiful, and built for longevity.